The director of Chelsea Marina Granovskaia says, “It’s the most exciting cooperation with Nike for the club Chelsea. Nike, as same as Chelsea, is famous for predomination and innovation in its field it competed. We are looking forward to cooperate with each other and ensured a successful cooperative relationship will be established in the process.”
Nike and the champion of Premiere League club Chelsea publishes the latest Chelsea 2017-2018 away football shirt. After the past 112 years, the footballers of football club Chelsea put on brand new football kits with Nike Swoosh for the first time. In the future, the club Chelsea will face the challenge to retain their Premiere League’s title and new challenges in Europe.
The all new Vapor football kits follow the deeply rooted traditions of Chelsea, adopting sophisticate technology Nike AeroSwift, excluding interference for professional footballers on sports fields and helping them focusing on matches. Following the aesthetic concept minimalism, the latest away football kits of Chelsea are endowed with strong modern touch while showing deeply rooted traditions. The critical link in design is to find the special blue tone, which can match the identity of Chelsea perfectly. Designers believe that the blue tone embodying on the team in the 1970s can be the most suitable blue tone for Chelsea. At the same time, the brand new football kit can match the innovative technology of Nike in a perfect manner.
In the recent years, Chelsea has become the most successful football club in London. The first division of the team almost win all accolades and honors in home and abroad. The youth football team and women football team also win trophies constantly. The geometrical figure on the chest is woven by unique craftsmanship, improving the comfort and breathability of football kit. The lower small mesh area also brings extraordinary cool feeling for wearers. The seamless smooth mesh silica gel item on chest reduces friction between football kit and chest.
In the 2017-18 season, new away football kits adopt traditional white as the base color, accompanying with muted silvery tone and showing respects to the amazing feats created by the football club.
The club name “Chelsea” is knitted into the decorative stripe on back collar. Nike AeroSwift technology is applied to the sleeves of Chelsea away football jersey, presenting two substantially different grains while emphasizing outline of shoulders. The interior of two sleeves are embroidered with two words “The Blues” and “Est. 1905”, which are two inevitable parts of the club Chelsea.
Football kits manufactured by technology AeroSwift Vapor are 10% lighter, with 50% more stretch than previous kits. They employ a new, textured high-performance yarn that absorbs sweat from skin 20% faster than previous football kits, as drying 25% faster. Besides, jerseys and shorts are manufactured using a new knitting process that integrates single and double knit to enhance breathability, stretch and comfort.
Sustainability takes the priority over other things like design and color while. Nike promises to equip the incomparable advantages with football shirts and less effects on environment.
Each kit is made by 16 recycled plastic bottles on average. Since 2010, Nike has diverted almost 3 billion bottles from landfills, enough to cover over 5200 full-sized football pitches.